By exceeding their expectations, there is an opportunity to nurture long lasting loyalty.īy adopting a headless architecture, retailers can minimize the effects of future shocks and stresses. With headless commerce, you will be able to deliver on these benefits more easily. interact though apps, online portal or through social media.being able to talk to someone for questions for updates or changes.track where their package is at any time.efficient and straight to the point buying journey.Online consumers, especially the newcomers have particularly high standards: No matter where or how customers interact with your business, they’ll remember and eventually come back.Ĭonsumers have high expectations, and those aren’t going down anytime soon. Think of voice recognition, data-based suggestions, blockchain, virtual fitting rooms… The API-first approach provides the ability to add these new features. A headless commerce system gives you the flexibility you need to create unique customer experiences and ensure your customers walk away satisfied.Ĭonsistent look and feel, outstanding deliverables across all touchpoints will convey your core value and help create a differentiated offering in your market. Your customers are all individuals-they don’t all need the same thing and they don’t all want the same thing. Along the way, the monolithic architecture will turn out to bring more challenges than it can solve. In the short term, it is often an easier path to choose a traditional ecommerce platform that seems to offer a global solution. Headless commerce allows retailers to differentiate themselves from competitors by considering new formats for stores, working on experiential retail, fulfilling order from anywhere. Head commerce being natively designed to work with different system, a breach in all systems at the same time is less likely, especially when data becomes more and more valuable. It will speed up the process of growing your business into new areas.įurthermore, in a networked environment, it is a good idea that you keep the business systems as separate as possible to limit unwanted access. Instead of deploying a dedicated environment, you can choose to extend your headless platform accordingly, benefiting from the micro-services architecture. In the case you want to penetrate new regions and markets, you might encounter specific regulations or requirements that are not currently met by your existing system. As absorbing volume peaks becomes strategic in time of crisis, this ability provides sufficient manoeuvrability to serve customers when others can’t. It’s also simpler to generate engaging front end customer experiences. The back end can output what you need and promptly deliver it to wherever you need it. By using a headless commerce system that decouples the front end from the back end, it’s easier to alter your business based on your immediate needs. Headless commerce makes scalability simple. It would be like fitting a square peg into a round hole.
A headless commerce system that has a complete API surface can easily fuse with third-party platforms and connect to customer experiences on the front end. An API-first solution lets you easily integrate your platforms, making the connection process easier. This is where an API-based platform can help. Many retailers waste valuable time and money trying to connect their omnichannel commerce platform with their existing systems. With a headless platform, since they are decoupled, one can be independently developed, upgraded or replaced without the need to rip and replace. In more traditional infrastructures, the front end is predefined, and the back end is usually locked within a branded solution suite. Here are five ways that headless commerce can help you and your business succeed, both today and long into the future.
Your commerce platform can operate separately, giving you more flexibility to meet your customers’ needs. This approach splits your ecommerce website from the rest of the platform (order management, analytics, routing, and more), separating the experience layer on the front end from the commerce base. Headless commerce is a method of separating the front and back ends of your commerce platform.
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